Once you have taken the decision to get into the boutique business, it is important to draft out a checklist, to see what you need to get a head start in the business! We have made your task easy by compiling a checklist for you!
- Decide on the type of boutique you want to open. A specialized boutique catering to a niche market? Or a small outlet offering custom made clothing?
- Narrow down on the location. Remember visibility of your boutique matters.
- List out the names of suppliers, for all the products you would like to store in the boutique. It is easy to find suppliers locally through the Yellow Pages.
- The boutique should be inviting. Dress the show window, choose an eye-catching location / logo, pick an unusual name for your store. Make sure people want to visit your store
- Advertise
- Try out innovative ideas. Don't only go by your personal judgement / likes, pick products that you think your customers will like.
- Remember to try out a variety of products / merchandise, before you hit on the perfect combination that pleases your customer base.
- Creative Skills - If you have the skill well and good, otherwise you may need a professional to do the needful.
- Business Skills - If you are business minded, concentrate on the business side, which includes accounts, finance, marketing, advertising, networking etc. If you cannot see yourself doing it, employ a professional.
- Do not consider doing everything single-handedly, because it will be impossible. Evaluate your skills and delegate what you cannot handle.
- Your boutique should have a distinct image: pay attention to cleanliness, neatness and décor.
- People should "want" to visit your boutique. Employ courteous sales staff, ensure prompt deliveries and the satisfaction of your customers.
- Do a market survey before you get started, to ensure your choice of area and products is correct.
- Comfortable trial rooms, mirrors, separate areas for your tailors / craftsmen, ample parking etc are other things to consider.
- Print business cards, brochures, bill books, order forms, stationery, packaging slips, invoices, catalogues, customized carrier bags etc. Maintain mailing lists of customers and inform them of exhibitions, new arrivals etc from time to time.
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List out business ideas and make your choice. Once you have identified your business idea, find out what you will require eg. Staff, inventory, storage space, communication network, stationary etc 