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 The role and responsibility of entrepreneurs is changing as India changes. This is an important issue to think about, because the nature of entrepreneurship is different in India- it is more complex, complicated and more granular than the West.
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 List out business ideas and make your choice. Once you have identified your business idea, find out what you will require eg. Staff, inventory, storage space, communication network, stationary etc
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| Gifting |
Women are great with gifts! Both at receiving and in choosing appropriate gifts. As women, we often rely on our instincts and somehow know what would be an appropriate gift, how to buy gifts within a budget, we can get innovative in our choice of gifts and don’t we all love to shop around for the perfect bargain!
So, if you have all of the above qualities, have you ever considered “Gift Shopping” as a profession? You can shop to all you want and get paid for it! How about offering your services as a Consultant for Corporate Gifts.
Today the corporates view gifting as brand recall, brand mileage and brand building. Diwali, Christmas& New Years are popular times for gifting, as are conferences, symposiums or celebration of milestone corporate anniversaries.
The budgets for corporate gifting are sizeable, and being corporates, everyone is often too busy to go shopping for the perfect corporate gift.
This is where you step in.
Offer your services as a consultant.
Corporate Gifts can be used to show … |
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| Do your homework… |
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Make a list of about 50-75 unusual gifts you think the corporates would like to gift. |
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These can range from Diwali hampers, silver coins, leather bound booklets, desk sets, papier mache utility products to silk ties, custom made cakes / chocolates, clocks etc. |
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Locate suppliers for these products and get their prices for bulk buying. Get quotes for 100 pieces – 1000 pieces. You will see an amazing sash in prces. |
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Negotiate with the supplier to ensure his prices will hold good for at least 6 months |
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Ensure the supplier holds stock or can deliver upon short notice. |
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The gift may be important, but how you gift it is equally important. Offer add-ons in terms of gift wrapping services, gift cards, delivery etc. |
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Offer to emboss the company logo / name etc. Tie up with a reliable supplier for this. |
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Add your profit margin to the cost of the gift. Remember to keep profit margins low, because you will be dealing with volume in bulk gifts. So a mark up of Rs.5 on each gift becomes a profit of Rs. 5000 on 1000 gifts! |
| Corporate Gifts can be used to show … |
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Promotional - to promote the company |
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Appreciation- to appreciate clients or reward employees |
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Celebration – to celebrate festivals, opening of a new office, completion of a project etc. |
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Comemoration – 25th year of the company, corporate milestones etc.
Go ahead, make gifting a home based business! |
| Go ahead, make gifting a home based business! |
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