You should be able to make your customer feel truly important, without resorting to flattery or sounding false. Your personality can be of great assistance in marketing your products. They could in fact be the reason why you don’t need to sell “hard”!
Convincing Powers
Your personality will determine how well you can sell your ideas. You will need to convince your client that he is getting better service from you than he can from anywhere else! How and where should you use your convincing powers?
 |
To sell your product |
|
To sell your services |
|
Offer value for money |
|
Evaluate competition |
|
Value additions |
|
Efficiency |
|
Savings |
The most important technique in business is to sell something to a customer without him ever knowing you are “selling” it to him. The art lies in asking for business without the client ever realizing it. And we are not talking glib sales talk here. We are talking smart personality traits that bring out your best qualities, relevant to marketing your business. We are talking “hard” sell without really trying too hard… |
The role and responsibility of entrepreneurs is changing as India changes. This is an important issue to think about, because the nature of entrepreneurship is different in India- it is more complex, complicated and more granular than the West. 
List out business ideas and make your choice. Once you have identified your business idea, find out what you will require eg. Staff, inventory, storage space, communication network, stationary etc 